Sci-Fi Channel becoming Sy-Fy on July 7th
In July, the Sci-Fi Channel is changing its name to Sy-Fy. Their new slogan will be "Imagine Greater".
The reason is "to expand its scope and own its trademark." The channel, coming off its most-watched year out of 16, said in a release “the new brand broadens perceptions and embraces a wider and more diverse range of imagination-based entertainment including fantasy, paranormal, reality, mystery, action and adventure, as well as science fiction."
The reason is "to expand its scope and own its trademark." The channel, coming off its most-watched year out of 16, said in a release “the new brand broadens perceptions and embraces a wider and more diverse range of imagination-based entertainment including fantasy, paranormal, reality, mystery, action and adventure, as well as science fiction."
Replies to This Discussion
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Permalink Reply by JWnPooh on -
That is just ridculous, if that is the only reason to change it. It's scope is broad enough they already have been showing all of those 'diverse entertainment genres'.
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Permalink Reply by Baff on -
It is also so they can trademark SyFy. They can't trademark Sci-Fi. Seems pretty silly right now, but it might pay off for them in the long run.
As long as this doesn't lead to even more ECW (and such), it won't bother me.
On the bright side, now I can just type "SyFy" instead of "the Sci-Fi channel" all the time.
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Permalink Reply by David on -
Yep, I agree sort of ridculous, plus I agree their programming was already getting broad. I wonder why they didn't come up with a better trademark: SF, or maybe the speculative fiction channel :) At any rate, for me anyway, their programming has gone down hill. I hardly watch them at all except maybe Dr Who ever so often, or some Twilight Zones. I also enjoy Scare Tactics. I know they want to own some of their properties, but if those properties aren't very good (Mansquito, anyone?) well I don't see them gaining much ground.
As Baff has stated though they've had their most successful season ever, so I guess they're doing something right.
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Permalink Reply by Phineas T Freakears on -
I think we should pronounce it Siffy.
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Permalink Reply by Chuck Francis on -
SciFi channels should have changed that name ages ago. Once they had wrestiling and idiotic ghost shows and killed off so many real scifi shows the name was false. Might as well call it the "random junk network + BSG"
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